Luxury stay in Glastonbury offers helipad, spa and swim-up bar

(Bloomberg) – After a three-year hiatus due to Covid-19, the Glastonbury Festival returns this week for a belated 50th anniversary celebration. Some of the world’s biggest music stars, including Paul McCartney, Billie Eilish and Kendrick Lemar, will join more than 200,000 festival-goers at a farmhouse in South West England.

While the majority camp within the festival grounds, which is included in the £285 ($347) ticket price, visitors planning a more luxurious weekend can stay just outside the festival walls. A 10-minute walk from Glastonbury’s West Gate is The Pop-Up Hotel, which has more upscale options ranging from £2,499 to £24,999.

Sitting next to one of the hotel’s pools, founder Martin Sorrill reflected on a project that began in 2011 with 17 tents set up with his wife, Vicky. Since then, the space has evolved into a catalog of more than 200 options including cabins, trailers, cabins and wagons converted into rooms.

“People want to party and have a good time, but they want to go back somewhere to relax and enjoy high-end products,” Sorrill said. “People can recharge their batteries and re-immerse themselves in the festival feeling fresh.”

Visitor perks include private pools, spas, swim-up bars, and a helipad to avoid traffic. Nine beauticians will be on hand, while the simple at-home perks of hot showers and flushing toilets are something Glastonbury campers have come to expect.

Once at the hotel, chef Luke Thomas of London’s Blacks Private Club oversees the food. It’s no wonder celebrities like Brad Pitt, David Beckham and Aidan Turner have been to the Pop-Up Hotel before.

“We go all out with a fabulous breakfast with excellent sparkling wines, so our guests can relax, unwind and start their day slowly,” Sorrill said. “When they come back in the evening, there will be a record label with live music and DJ sets late into the night.”

Glastonbury itself offers two of its own pre-erected campsites outside the festival site, known as Worthy View and Sticklinch. Tents, camper vans and plywood pods from both fields range from £325 to £1,150.

There is also a lot to be said for standard camping. Aside from the ridiculousness of pitching your own tent and sleeping among hundreds of thousands of people, many describe it as the true Glastonbury experience.

“Even though I will miss showering and sleeping in a comfortable bed, I want to be in the heart of the action,” said David Harrop, a 2022 ticket holder who will camp in Glastonbury Fields. “That’s not to say I would turn down a luxury stay if it was more affordable.”

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Richard F. Gandhi