Have streaming services finally reached market saturation?




Thinking of buying the dip on your favorite streaming service? Well, maybe now is not the best time. According to a new Leichtman research group report, 87% of US households already own some type of connected TV device. And, while overall market penetration of these devices has increased by 49% since 2012, adoption rates in recent years have slowed significantly with only 7% of households adding a connected TV device in the past two years. .

This immense market saturation means there is less horizontal wiggle room for companies to add more users. Instead, service and TV makers will have to convince consumers that it’s worth investing in higher-quality devices. So far, it seems to be working with the number of US homes with smart TVs. 71 percent in 2022, compared to 58% in 2020.

In other news, Uber Freight and trucking manufacturer Waymo are teaming up to create a suite of autonomous trucking solutions. For those unfamiliar with Uber Freight, it’s a marketplace where shippers can coordinate with rides to transport goods across the country. This new partnership will give shippers access to Waymo’s fleet of self-driving long-haul truckers.

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Richard F. Gandhi