Emirates’ Premium Economy-equipped A380s will begin full services on August 1

On the 14-hour Dubai-Sydney flight, Premium Economy might be more of a necessity for some passengers. A one-way ticket in the soon-to-be-launched cabin will cost Dh9,900 on August 2, less than half the Business fare of Dh23,250. The Christchurch route (New Zealand) will also benefit from the treatment from December. As of December 1, Premium Economy is at MAD 8,740 against MAD 5,070 for Economy and MAD 23,380 for Business.

Emirates first announced the launch of an all-new premium economy class in December 2020, as the pandemic brought global travel demand to a halt. Industry experts predicted at the time that business travel would be the last customer segment to return given the increased emphasis on online communication tools such as Zoom and Microsoft Teams. Premium economy, considered a bridge between economy and business class, offers passengers an enhanced economy class experience, without having to spend Dh10,000-20,000 for a business or first class seat.

Emirates Chairman Tim Clark said Premium Economy “will improve revenue per seat-mile” and allow Emirates to have a much more diverse offering. The airline is reportedly looking to install Premium Economy seats in 20 to 30 planes by mid-2023.

Richard F. Gandhi